How far can aspects of identity be seen to affect the way in which audiences use online media? Within both Zoella and Attitude, the influential nature of these texts can highly influence ones identity and how they proceed to use online media. There are similarities between these media examples however, the affects of which audiences use online media differ. Identity can firstly be discussed in relation to the use of online media regarding socio-economic context. In both Zoella and Attitude, the media texts predominantly reach out to white individuals. The lack of representation of black people seen in, and specifically on the front cover of Attitude means those of the black community are shockingly under-represented. In regards to identity, failure to be afforded the opportunity to view an image of yourself in main stream media can determine ones outlook on them self. Issues may arise, for example, a lack of self-esteem due to the redundancy black people experience i...