AS media - Holly Clifford

Judith Butler - Gender performativity. How and why stereotypes can be used positively and negatively? Whether they conform to gender norms or subvert homogenous representations? Feminist theories (including Van Zoonen and Hooks) Henry Jenkins - Fandom The audience being active participations of construction and circulation of textual meanings.  The progression of social media in terms of creating a community. David Hesmondhalgh - Cultural industries Attitude Lifestyle / arguably targeting men not specifically the LGBTQ community.  Articles include those connoting to top gear or GQ.  Men are objectified as much as women may be in female magazines or those targeted to heterosexual men.  Zoella  Constructed authenticity / breaking the fourth wall. The way in which representations make claims about realism.  Has become a brand - arguably her videos are aimed at advertising many of her products or someone else's with the aim to be...

https://www.eduqas.co.uk/qualifications/media-studies/as-a- http://resources.eduqas.co.uk/Pages/ResourceSingle.aspx?rIid= 1002 http://resources.eduqas.co.uk/Pages/ResourceSingle.aspx?rIid=1166 Component 1:  Media Products, Industries and Audiences Written examination: 2 hours 15 minutes 35% of qualification The examination assesses media language, representation, media industries, audiences and media contexts. It consists of two sections: Section A: Analysing Media Language and Representation This section assesses media language and representation in relation to two of the following media forms: advertising, marketing, music video or newspapers. There are two questions in this section:  • one question assessing media language in relation to an unseen audio-visual or print resource  • one extended response comparison question assessing representation in one set product and an unseen audio-visual or print resource in relation to media contexts.  Section B: U...

Polysemic - when something can have many meanings. Verisimilitude -  the appearance of being true or real. Iconography - the analysis of visual imagery. Mode of address - h ow the text speaks to the audience, and involves them . Typography -  the style and appearance of printed matter. Conglomerate -  a thing consisting of a number of different and distinct parts or items that are grouped together. Patriarchy -  a system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line. Homogenous - being alike, same. (e.g. a homogenous representation...a same/consistent representation) Idiosyncrasy - a model of behaviour or way of thought peculiar to an individual.

Key Concepts: Linking to case studies Representation:  Judith Butler (Gender Performativity)  : Attitude                                                                  Zoella/PointlessBlog David Gauntlet (Identity)  Life On Mars /The Bridge The effect of social and cultural context on representations: (a woman was murdered based on her support for gender neutral schooling). (the woman are seen to be dependent on the male characters and are stereotypically 'stupid' in regards to what the men believe they know and can achieve). (Butler explores how gender behaves in regards to these case studies. The magazine insights a un-stereotypical representation of men that can be seen in todays society. Zoella presents a typical reading of young woman that hopefully todays culture and society are ai...

How far can aspects of identity be seen to affect the way in which audiences use online media? Within both Zoella and Attitude, the influential nature of these texts can highly influence ones identity and how they proceed to use online media. There are similarities between these media examples however, the affects of which audiences use online media differ. Identity can firstly be discussed in relation to the use of online media regarding socio-economic context. In both Zoella and Attitude, the media texts predominantly reach out to white individuals. The lack of representation of black people seen in, and specifically on the front cover of Attitude means those of the black community are shockingly under-represented. In regards to identity, failure to be afforded the opportunity to view an image of yourself in main stream media can determine ones outlook on them self. Issues may arise, for example, a lack of self-esteem due to the redundancy black people experience i...

BBC - Life on Mars ( Crime ,  Drama ,  Mystery) Synopsis (series 1, episode 1): After a road accident in 2006, DCI  Sam Tyler  awakens to find himself in 1973. Apparently a DI and assigned to work under rough-around-the-edges DCI  Gene Hunt , Tyler follows a series of murders which have been committed with the same effect  in both 2006 and 1973. The clash of cultures between Tyler and others relates mainly to the lack of importance placed on forensic science in 1973.  Annie Cartwright  stops Sam jumping off the top of a building after he convinces himself that suicide will take him back to 2006. Production of Life on Mars: The television programme was first broadcast on BBC One on Monday nights at 9:00pm.  Life on Mars  was a ratings success. The first series achieved an average audience figure of 6.8 million viewers . V iewing figures for the second series were initially low, with  the first epis...