Polysemic - when something can have many meanings.
Verisimilitude - the appearance of being true or real.
Iconography - the analysis of visual imagery.
Mode of address - how the text speaks to the audience, and involves them.
Typography - the style and appearance of printed matter.
Conglomerate - a thing consisting of a number of different and distinct parts or items that are grouped together.
Patriarchy - a system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line.
Homogenous - being alike, same. (e.g. a homogenous representation...a same/consistent representation)
Idiosyncrasy - a model of behaviour or way of thought peculiar to an individual.
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