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Zoella/Attitude Revision


Judith Butler - Gender performativity.
  • How and why stereotypes can be used positively and negatively?
  • Whether they conform to gender norms or subvert homogenous representations?
Feminist theories (including Van Zoonen and Hooks)

Henry Jenkins - Fandom
  • The audience being active participations of construction and circulation of textual meanings. 
  • The progression of social media in terms of creating a community.
David Hesmondhalgh - Cultural industries

Attitude
  • Lifestyle / arguably targeting men not specifically the LGBTQ community. 
  • Articles include those connoting to top gear or GQ. 
  • Men are objectified as much as women may be in female magazines or those targeted to heterosexual men. 
Zoella 
  • Constructed authenticity / breaking the fourth wall.
  • The way in which representations make claims about realism. 
  • Has become a brand - arguably her videos are aimed at advertising many of her products or someone else's with the aim to be a sponsor. 
Social Media - teasers for physical magazine or channel. A promotion tool to advertise products.

 Links

 https://www.youtube.com/watch?v=Q7u7u5nBLkM
'End of audience' theory:
  • For the first time young audiences are watching less TV due to the fast, interactive media that they have become exposed to
  • The most important part of networking is our access to each other- social media allows us to be connected to each other
  • Social media allows us to not only share media but create it, the lack of quality in a lot of posts allows us to make it quickly and share it quickly as well, the fact that it is only popular for a short amount of time doesn't matter as the product took such a short amount of time to make
  • Shirky identifies this through the phrase "you can play this game too"
  • If you buy the means of consumption you also own the means of production.
  • We have balanced the skill of sharing and consuming and connecting with one another.
  • Media has become a cheap and globally available took for online sharing.




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