AS media - Holly Clifford

Judith Butler - Gender performativity. How and why stereotypes can be used positively and negatively? Whether they conform to gender norms or subvert homogenous representations? Feminist theories (including Van Zoonen and Hooks) Henry Jenkins - Fandom The audience being active participations of construction and circulation of textual meanings.  The progression of social media in terms of creating a community. David Hesmondhalgh - Cultural industries Attitude Lifestyle / arguably targeting men not specifically the LGBTQ community.  Articles include those connoting to top gear or GQ.  Men are objectified as much as women may be in female magazines or those targeted to heterosexual men.  Zoella  Constructed authenticity / breaking the fourth wall. The way in which representations make claims about realism.  Has become a brand - arguably her videos are aimed at advertising many of her products or someone else's with the aim to be...

https://www.eduqas.co.uk/qualifications/media-studies/as-a- http://resources.eduqas.co.uk/Pages/ResourceSingle.aspx?rIid= 1002 http://resources.eduqas.co.uk/Pages/ResourceSingle.aspx?rIid=1166 Component 1:  Media Products, Industries and Audiences Written examination: 2 hours 15 minutes 35% of qualification The examination assesses media language, representation, media industries, audiences and media contexts. It consists of two sections: Section A: Analysing Media Language and Representation This section assesses media language and representation in relation to two of the following media forms: advertising, marketing, music video or newspapers. There are two questions in this section:  • one question assessing media language in relation to an unseen audio-visual or print resource  • one extended response comparison question assessing representation in one set product and an unseen audio-visual or print resource in relation to media contexts.  Section B: U...

Polysemic - when something can have many meanings. Verisimilitude -  the appearance of being true or real. Iconography - the analysis of visual imagery. Mode of address - h ow the text speaks to the audience, and involves them . Typography -  the style and appearance of printed matter. Conglomerate -  a thing consisting of a number of different and distinct parts or items that are grouped together. Patriarchy -  a system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line. Homogenous - being alike, same. (e.g. a homogenous representation...a same/consistent representation) Idiosyncrasy - a model of behaviour or way of thought peculiar to an individual.

Key Concepts: Linking to case studies Representation:  Judith Butler (Gender Performativity)  : Attitude                                                                  Zoella/PointlessBlog David Gauntlet (Identity)  Life On Mars /The Bridge The effect of social and cultural context on representations: (a woman was murdered based on her support for gender neutral schooling). (the woman are seen to be dependent on the male characters and are stereotypically 'stupid' in regards to what the men believe they know and can achieve). (Butler explores how gender behaves in regards to these case studies. The magazine insights a un-stereotypical representation of men that can be seen in todays society. Zoella presents a typical reading of young woman that hopefully todays culture and society are ai...